Shop, wrap, deliver, repeat. Too often, gift-giving feels like a chore. This holiday season, we’re re-thinking our gift giving strategy — and we found a way to give better gifts in the process. Enter experiential gift-giving, the scientifically proven way to give better presents. Here’s why you should gift experiences (rather than things) this holiday season. It will benefit your relationships. According to Cindy Chan, an assistant professor in University of Toronto, "the reason experiential gifts are more socially connecting is that they tend to be more emotionally evocative." An experience gift helps you connect in a more meaningful way than if you gifted them the latest tech gadget. It’s proven to make the recipient