BALANCING ACT
By: Susan Tomback
VP of Sales and Marketing
We’ve all heard the phrase “pH balanced,” but what does that mean to us in the world of skincare? Potential of hydrogen, or pH, measures the amount of acidity or alkalinity in a substance, and since our bodies are composed of over 70% water, this is an important element to watch. Though the general rule is that maintaining a slightly alkaline environment in the body helps to prevent disease, as bacteria and viruses, even malignant cells, cannot survive in an alkaline environment (drink your Bragg’s Apple Cider Vinegar, people!), the opposite is true for the skin.
